Ruminant digestion is inherently inefficient: forage digestibility can be as low as 40-55% (eg, mature hay/straw)

Inefficient digestion means energy/nutrients are lost (via faeces, urine, methane, heat), harming performance and increasing greenhouse-gas emissions

Enteric methane is a major source of emissions: ~45% of EU agricultural GHG from ruminant fermentation

Mechanism of action: modulation of oxidation-reduction potential (ORP) in the rumen; this temporal elevation inhibits methanogenic microorganisms, plus a recovery period post-treatment

Active ingredient: calcium peroxide (CaO₂) – commonly used in human food (E-number E930). Excellent safety & toxicity profile; no residues

Finishing beef trial #1: over 80 days, methane reductions of ~17% to ~29% depending on dose/format; hydrogen reduction ~27-33%

Growing beef trial #2: inclusion at varying levels improved ADG (average daily gain) from ~1.00kg/d to ~1.09/1.16kg/d; methane per kg DMI reduced from 25.6g to 23.6/23.0g

From these data: potential ~15% increase in ADG, ~30% reduction in enteric methane emissions

Methane reduction plus animal performance benefit (many competitors only deliver emissions reduction)

Use of a well-characterised, safe, scalable active compound (calcium peroxide) — manufacturing readiness

Wider applicability: intensive and pasture-based systems, beef and ultimately dairy

Regulatory pathway: target beef sector in EU, with dairy to follow; dossier preparation for EU approvals (EFSA) underway

Initial target markets: EU, US, Brazil, Australia; long-term global dairy sector

Market dynamics: large unmet need, growing regulatory and supply-chain pressure to reduce methane/enteric emissions - this is creating a rapidly expanding market opportunity

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